Jul 15, 2019
Brad Cooper is CEO of a Health and Wellness Company. He is an 11x Ironman Finisher having competed multiple times at the Ironman World Championships in Kona, Hawaii and at 52 he is completing his PhD on Functional Mental Toughness.
In this episode we dive into what is Mental Toughness and is it possible to cultivate and access it at any time. Brad has done a lot of interesting work on this topic and is putting together a program so anyone can increase their mental toughness in a race or in their daily lives.